ALS Therapy Development Institute
Showcase ALS TDI as a forefront leader in ALS research through key advances and drive fundraising dollars through event and program activation.
Overview
Initiatives
—YouTube’s “Age of A.I.”
—Project Euphonia
—Ales for ALS
—Great Boston Chili Bowl
Programs
—Media Relations
—Though leadership
—Event PR
Strategy
—Embargo pitching
—Expert source pitching
—Announcement outreach
—Hyperlocal outreach
—Targeted consumer outreach
—Editorial calendar program
—Calendar listing program
Secured Coverage
May 4, 2020 CraftBeer.com From Hops to Hope – Ales For ALS Fights Fatal Disease LINK
April 29, 2020 Boston 25 As pandemic cancels in-person fundraisers, nonprofits must pivot to survive LINK
April 9, 2020 Brewbound Watch: Ales for ALS Founders Discuss the Impact of COVID-19 on Charitable Program LINK
March 7, 2020 WBZ Newsradio The Great Boston Chili Bowl Raises Money For ALS LINK
March 6, 2020 Boston.com Cambridge non-profit, Google help people with ALS preserve voice through A.I. LINK
March 5, 2020 CBS 17 Triangle woman with ALS helping develop technology to assist others with the disease LINK
February 28, 2020 WCVB Local brewery brewing to fight ALS LINK
February 28, 2020 Wine Enthusiast Magazine Five Charitable Beer Programs Lending a Helping a Pint LINK
February 28, 2020 Boston Herald Cambridge nonprofit partnership with Google helps give ALS patients their voice back LINK
December 12, 2019 Deadline ‘The Age Of A.I.’: Robert Downey Jr. Hosts YouTube Documentary Series LINK
December 9, 2019 Boston Herald How the Ice Bucket Challenge changed ALS research LINK
Affiliation: Elevate Communications