Dunkin’ Donuts
Amplify the Dunkin’ Donuts brand through sports sponsorship activations across community relations programs with Boston Celtics, Boston Bruins, and Boston Red Sox.
Overview
Initiatives
—Dunkin’ Dugout
—Dunkin’ KidZone
Programs
—Media relations
—Community relations
—Event PR + management
Strategy
—Hyperlocal outreach
Secured Coverage
June 20, 2008 Wicked Local North Andover Dunkin’ Donuts KidZone sends North Andover to the playoffs LINK
February 15, 2008 Wicked Local Dover Locals watch from Bruins/Dunkin Donuts ‘Kidzone’ LINK
November 15, 2007 Wicked Local Malden Malden resident watches Bruins game in Dunkin’s ‘KidZone’ LINK
October 3, 2007 Medford Transcript Hanging in the Dunkin’ Dugout LINK
July 31, 2008 Laconia Sun Daily Sanbornton kids watch Red Sox from ‘Dunkin’ Dugout’ LINK
July 15, 2007 Seacoast Online Area children catch Red Sox game in Dunkin’ Dugout LINK
Affiliation: Regan Communications