Amplify the Dunkin’ Donuts brand through sports sponsorship activations across community relations programs with Boston Celtics, Boston Bruins, and Boston Red Sox.

Overview

Initiatives 
—Dunkin’ Dugout 
—Dunkin’ KidZone

Programs 
—Media relations 
—Community relations 
—Event PR + management

Strategy 
—Hyperlocal outreach

Secured Coverage

June 20, 2008 Wicked Local North Andover Dunkin’ Donuts KidZone sends North Andover to the playoffs LINK 

February 15, 2008 Wicked Local Dover Locals watch from Bruins/Dunkin Donuts ‘Kidzone’ LINK

November 15, 2007 Wicked Local Malden Malden resident watches Bruins game in Dunkin’s ‘KidZone’ LINK

October 3, 2007 Medford Transcript Hanging in the Dunkin’ Dugout LINK

July 31, 2008 Laconia Sun Daily Sanbornton kids watch Red Sox from ‘Dunkin’ Dugout’ LINK

July 15, 2007 Seacoast Online Area children catch Red Sox game in Dunkin’ Dugout LINK