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Killington Resort

Killington Resort

Amplify brand awareness for Killington Resort in hosting World Cup skiing for the first time in 25 years with multi-year contract for participation in FIS Ski World Cup.

View Press Release + Media Materials

103.5M
Overall Impressions for 2016 Event

1,402
Pieces of Coverage for 2016 Event

21
Pre-Event Interviews for 2016 Event

Overview

Initiatives 
—FIS Women’s Ski World Cup
—Volunteer Opportunities
—Music Headliners 
—Snowmaking 
—Competition Renewal 
—Resort Open for Season 

Programs 
—Media relations 
—Influencer relations 
—Event PR + management 
—Media buys + radio partnerships

Strategy 
—Targeted consumer outreach 
—Media tour 
—Participant social engagement 
—Destination + holiday travel 
—Radio ticket giveaways 
—Calendar + postables listings

Secured Coverage

November 27, 2016 AP Mikaela Shiffrin wins World Cup slalom at Killington LINK

October 20, 2016 CN Traveler Where to Ski in October and November LINK

October 10, 2016 WCVB Skiing in October? New England resort begins snowmaking LINK

October 21, 2016 Boston Globe This season is kind of a big deal for US ski racing LINK

October 13, 2016 CNBC World Cup ski racing returns to East Coast LINK

September 23, 2016 WMUR Killington announces line-up for World Cup race LINK

September 21, 2016 Mountain Times The vision and team behind Killington hosting a World Cup LINK

July 11, 2016 Powder The White Circus Returns to the U.S. LINK

July 3, 2016 MassLive Tickets to 2016 World Cup race at Killington, VT to go on sale in July LINK

Affiliation: Elevate Communications