Laver Cup
Support the Laver Cup to spearhead tickets-on-sale launch for the Boston tournament and secure attending media on high-profile media news day Super Tuesday.
60.5M
Overall Impressions in 30 days
313
Pieces of Coverage in 30 days
11
Attending Media for Media Event
Overview
Initiatives
—Tickets on sale
—Roger Federer participation
—Laver Cup Media Event
—COVID-19 reschedule
—French Open Reschedule
Programs
—Media relations
—Event PR
Strategy
—Embargo pitching
—Announcement outreach
—Media event and jersey swap
Secured Coverage
April 17, 2020 NBC Sports Laver Cup Boston postponed to 2020 LINK
March 4, 2020 Boston Business Journal John McEnroe, in Boston, talks tennis culture, Laver Cup and social media LINK
March 4, 2020 Boston.com Why John McEnroe was in Boston on Tuesday LINK
March 3, 2020 AP McEnroe not counting out Federer after latest surgery LINK
March 3, 2020 Boston Globe Gordon Hayward, John McEnroe share a love of this game LINK
March 3, 2020 NESN Celtics’ Gordon Hayward, John McEnroe Swap Jerseys, Promote Laver Cup LINK
March 3, 2020 98.5 The Sports Hub Tennis Legend John McEnroe Joins Sean Grande at TD Garden LINK
February 28, 2020 CBS Boston Roger Federer Says He’s Excited To Play In Boston; Laver Cup Tickets On Sale Soon’ LINK
February 28, 2020 Boston Globe Roger Federer to play in Boston for first time at Laver Cup 2020 LINK
Affiliation: Elevate Communications