Support the Laver Cup to spearhead tickets-on-sale launch for the Boston tournament and secure attending media on high-profile media news day Super Tuesday.

60.5M
Overall Impressions in 30 days

313
Pieces of Coverage in 30 days

11
Attending Media for Media Event

Overview

Initiatives 
—Tickets on sale 
—Roger Federer participation 
—Laver Cup Media Event 
—COVID-19 reschedule
—French Open Reschedule 

Programs 
—Media relations 
—Event PR

Strategy 
—Embargo pitching 
—Announcement outreach 
—Media event and jersey swap

Secured Coverage

April 17, 2020 NBC Sports Laver Cup Boston postponed to 2020 LINK

March 4, 2020 Boston Business Journal John McEnroe, in Boston, talks tennis culture, Laver Cup and social media LINK

March 4, 2020 Boston.com Why John McEnroe was in Boston on Tuesday LINK 

March 3, 2020 AP McEnroe not counting out Federer after latest surgery LINK

March 3, 2020 Boston Globe Gordon Hayward, John McEnroe share a love of this game LINK

March 3, 2020 NESN Celtics’ Gordon Hayward, John McEnroe Swap Jerseys, Promote Laver Cup LINK

March 3, 2020 98.5 The Sports Hub Tennis Legend John McEnroe Joins Sean Grande at TD Garden LINK

February 28, 2020 CBS Boston Roger Federer Says He’s Excited To Play In Boston; Laver Cup Tickets On Sale Soon’ LINK

February 28, 2020 Boston Globe Roger Federer to play in Boston for first time at Laver Cup 2020 LINK